i2e Innovation to Enterprise

Type and Color

    Fonts

    Typography helps establish the tone of i2E’s brand expression. The system is built around the Soleil typeface. The consistent use of typography through established paragraph styles will help establish a singular voice and provide clarity in all brand communications.

    LOGO FONT:

    Soleil is a geometric sans serif that lends itself to high readability. Soleil is a personable modern typeface that is softer and more approachable than it’s geometric typeface counterparts.

    HEADER FONT:

    A dynamic heading draws the eye and communicates clearly when used in type hierarchy.

    Fonts In Use

    Soleil is to be used only for headlines and is not to be used as a part of a logo. This font is suitable for use in both print and web applications. The regular weight of Soleil is used both in the logo and as body copy. It can also be used as an accent font in small caps format.

    HEADER FONT:

    WEIGHT: Semibold
    LEADING: Auto
    KERNING: Optical, Zero
    ALIGNMENT: Left Align

    BODY COPY:

    WEIGHT: Regular
    LEADING: Auto
    KERNING: Optical, Zero
    ALIGNMENT: Left Align

    Primary Color Palette

    Establishing role-based colors help create a theme that your clients can easily remember, further instilling consistency across the brand.

    i2E’s primary and secondary colors can be used when visually referring to the brand in most cases. The tertiary red color is to be used primarily for and in reference to the publication i&E. The bright mint green is to be used for programming. Use the yellow and cream colors as accents when appropriate.

    Transparent Rectangle

    Primary

    RGB: 3, 38, 47
    cmyk: 92, 68, 58, 65
    pantone: 2965
    Hex: #03262F

    Transparent Rectangle

    Secondary

    RGB: 59, 122, 187
    cmyk: 78, 47, 2, 0
    pantone: 2945
    Hex: #3B7ABB

    Transparent Rectangle

    Tertiary

    RGB: 237, 74, 46
    cmyk: 1, 87, 93, 0
    pantone: 172 C
    Hex: #ED4a2E

    Transparent Rectangle

    Accent I

    RGB: 255, 223, 86
    cmyk: 1, 9, 78, 0
    pantone: 7404 C
    Hex: #FFDF56

    Transparent Rectangle

    Accent II

    RGB: 71, 235, 208
    cmyk: 54, 0, 31, 0 pantone: 3252 C
    Hex: #47eBD0

    Transparent Rectangle

    Accent III

    RGB: 255, 249, 243
    cmyk: 0, 2, 3, 0
    pantone: n/a
    Hex: #FFF9F3

    Color Combinations

    Brand Guide

    Plains Ventures

    Brand Guide