Supporting Elements
Elements
Supporting brand elements bring variety and balance to your company’s brand identity. Using these elements in an intentional way will strengthen the visual aspects of your brand and instill trust among your clients through consistent use.
Cutout
Cutout as Frame for Images
Patterns
The pattern for i2E is made from the negative space of the geometric cutouts in the “i” and “E”. This element is then repeated to create a subtle texture to be used sparingly and in the backround of large areas of color when possible. These are only meant to accent and break up large fields of color for added interest.
Elements In Use
Below are examples of the Supporting Design Elements in use. Note how the elements are used so as not to compete with each other or clutter the final design.
