i2e Innovation to Enterprise

Logo

    Prioritize use especially with new audiences.

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    Primary Logo

    The primary logo is a combination of the logo mark in dark blue with light blue accents and Soleil typeface. Soleil was selected for its modern aesthetic and high readability. The logomark represents the upward trajectory from idea to execution. The light blue dot of the “i” and the cutout from the “E” are the beginnings and ends of the journey to enterprise.

    use when the logo mark appears in another location on the same design.

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    Word Mark

    The wordmark may be used when vertical space is limited or when the mark is being used on the same application in another area.

    Use with established audiences when space is limited or as an accent.

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    Logo Mark

    The mark can be used to carry the brand throughout its numerous applications. The primary logo featuring the i2E name should be used when establishing the brand to new audiences. However, the mark will maintain continuity across supporting designs.

    Correctly utilizing safe zone spacing protects the logo and its uses.

    Logo Construction & Safe Zone

    In order to maintain clear composition, the logo needs adequate breathing room when close to any other graphical elements. The entire logo must be surrounded by twice the amount of space equal to the height of the dot above the “i” in i2E. This spacing is in proportion to the space between the individual characters of the logo.

    Consistent branding with our partners and sponsors aligns us in our common goals.

    Sponsorships & Co-Branding

    When co-branding for sponsorship purposes, the total space around and between both logos should be equal to double the height of the glyph above the “i” in “Plains” (see section 4). Align the baselines of the logos vertically and separate the logos with a 1px line. This line should be the height of the logo plus the height of the glyph of the “i”.

    for use on the magazine or when referring visually to the magazine

    Magazine Logo

    As a sub-brand of i2E, i&E’s logo is only to be used on or as a visual reference to the Innovators & Entrepreneurs magazine publication.

    For use with the Bridge2 brand

    Bridge2 Logos

    Brand Guide

    Plains Ventures

    Brand Guide