Supporting Elements
Hand-drawn Elements
These elements can be used sparingly to highlight the most impactful word within the brand messaging. Limit their use to one element per design. Overuse creates visual clutter and diminishes their effect.
Gradient
The Plains Ventures signature gradient can be used as a background on the website, social media post, and powerpoint. It can also be used as an overlay for photography.
Patterns
The Plains Ventures Brand has two signature patterns that can be used over the dark or medium green, the brand gradient, or with photos.
Pattern 1 represents structure and methodology–the careful planning and intentional building of a sound company. Pattern 2 represents organic and often unpredictable growth–the results that follow when new ventures succeed.
Pattern 1 – BUILD
Pattern 2 – Growth
Elements In Use
Below are examples of the Supporting Design Elements in use. Note how the elements are used so as not to compete with each other or clutter the final design.
